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Product Marketing - Manager

职称: Product Marketing - Manager
合同类型: 全职
位置: Shanghai
职位分类:
Reference: JAC-Maddie005
详细联系方式: Maddie
联系电子邮件: Maddie.Jiang@jac-recruitment.com
Contact-phone: +86 (0) 21 6123 048​9
工作发表: 16天 前

【Position】
Product Marketing - Manager

Responsibilities

  • Marketing Planning and Execution
    • Collaborate with sales and product teams to support the development and execution of product marketing initiatives and campaigns
    • Partner with Sales and Sales Enablement regional and global teams to provide actionable competitive intelligence, sales tools, and consultative engagement
    • Collaborate with Regional marketing teams to lead local marketing campaigns and develop new programs to promote PwC’s suite of digital products
    • Responsible for developing and maintaining relevant product marketing contents to achieve pipeline targets and optimize ROI
    • Collaborate with Regional marketing teams to lead local marketing campaigns and develop new programs to promote PwC’s suite of digital products
  • Product Go-to-market Strategy
    • Ownership for the go-to-market strategy, campaign planning, and execution for marketing campaigns
    • Work with product team to define and enhance product positioning, refine value proposition and messaging frameworks for our digital products across all markets and use cases
    • Produce high quality marketing assets including case studies, white papers, webinars, social media, landing pages, and video to deliver the right product story to the market
    • Deliver sales enablement materials, including sales deck, for right customer segments and share business value
    • Develop a deep understanding our product suite to create the perfect product fit for different types of customers

Relations

Report line: Reporting to the Director of Product Marketing
Internal stakeholders: digital products group; sales and marketing teams; product teams; business leaders of all business units within the Firm; Risk & Quality; Compliance.

External stakeholders: key clients, external vendors, business partners, etc.

【Requirements】

  • Bachelor’s degree (B.S./B.A.) or equivalent experience required, relevant fields of study include: Marketing, Business, Computer Science; MBA is preferred
  • Minimum 5 years of relevant product marketing or management consulting experience; ideally with a proven track record of launching new products and markets in the B2B software business
  • Prefer to have adept understanding and/or experience in blockchain, fintech, AI/ML, software development, or digital transformation
  • You have strong technical skills, can execute on campaigns and product marketing tests, and can express your results with data significance
  • Great storyteller with the ability to translate complex digital and technical features into compelling messages, with good presentation making and design skills
  • Client-centric and empathic; with the ability to know how to figure out what our customers and stakeholders care about.
  • Exceptional knowledge and experience in the China market
  • Demonstrated ability to successfully influence stakeholders without formal authority, leading cross-functional teams and business units.

Fluency in English and Mandarin Chinese